Tom Richardson, PhD, MBA, PA-C brings a unique background in clinical medicine, research and business strategy to his work as a researcher and consultant.

Tom has been a Physician Assistant since 1994, received his MBA from the Rochester Institute of Technology (RIT), and earned his PhD in Epidemiology from the University of Rochester (UR) School of Medicine and Dentistry.

Tom started his career in clinical medicine progressing into academia as a teaching and research professor on the faculty at RIT and UR before moving into the commercial arena in roles as a product manager, business development manager and VP of sales and marketing.

Prior to forming T Shaped Consulting, LLC Tom was Senior Vice President of Strategic Consulting at a full-service healthcare market research and consulting firm. In this role Tom served as clinical, design and strategy consultant on hundreds of projects and was the lead moderator/facilitator for telephone and web-assisted interviews, in-person in-depth interviews, focus groups and medical advisory boards. His research has included studies on market landscape, market segmentation and positioning, patient journey, unmet needs/market opportunity assessment, product and corporate (above brand) branding strategies, KOL identification and mapping, message/concept testing, pricing, forecasting, value story creation, market access strategy, and strategic work with Medical Advisory Boards.

Throughout his career he has served on for profit and not for profit professional advisory boards, including being a trustee for a community hospital and healthcare system. Tom has authored numerous peer reviewed publications and white papers, given dozens of presentations at national meetings and delivered numerous webinars on the topic of US healthcare reform and market research.

To see a list of academic peer reviewed publications please visit: https://www.researchgate.net/profile/Thomas-Richardson-20