LOOKING FOR A TRUSTED
INSIGHT PARTNER?

Customized solutions to generate

Business

insights

Our Offerings

Qualitative Research and Medical Moderating

At the core of what we do is speak with decision makers, influencers, and key stakeholders in healthcare decisions.



Quantitative Research Services

We specialize in combining a clinical perspective with research science methods to design surveys and analyze data to gain insights that answer our client’s key research and business objectives.

Consulting, Ad Boards, Strategy Sessions

Insights without action is money wasted. We work with clients and their external and internal stakeholders to uncover unmet needs and opportunities, and to build and gain consensus on making new insights actionable.

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About Us

Our Vision

Personalized Solutions for gaining deep

business insights

From multiyear, multi-phase research and consulting engagements to moderating a handful of qualitative interviews, we work with our clients to deliver only what they need. We promise no upselling, no nickel and diming, no sales quotas to meet. Or growth over the past 8 years comes directly from being a trusted partner, gaining deep insights, and delivering high quality deliverables.

250+

success engagements

about us

What We do

why choose us

T Shaped Consulting is a boutique research and consulting firm that specializes in supporting medical device, pharma, health insurers and healthcare systems. This is all we know and is our one and only focus area. We first seek to understand and then deliver insights that matter to guide business strategies, inform product development, and develop and refine marketing efforts.

OUR APPROACH

BEING T SHAPED

We believe being T shaped is the key to developing deep insights. T shaped individuals have a broad understanding of their industry and can work across the various functional areas (horizontal). Yet they have a specific area of expertise that they bring to the table (vertical).

Work Together for Success

FOUNDER

T Shaped Consulting brings over 30 years of clinical, research, healthcare marketing, and product development experience, to all engagements. Working with our clients to help address their business and research needs is our passion.

founder

Tom Richardson

Tom Richardson, PhD, MBA, PA-C brings a unique background in clinical medicine, research and business…

Testimonials

our clients say

clients say

T Shaped Consulting is more than a market research consultant. They are a business partner with a deep understanding of my business. They have all of the market research tools, and the know-how to provide the insights required to help make critical business decisions.

Sr. Product Manager, Medical Device

With Tom’s clinical and business background, T Shaped Consulting provided unparalleled qualitative research on over a dozen projects for my organization. From domestic and global Advisory board facilitation, to in-person clinician interviews, the level of customer insight attained was remarkable!

Product Manager, Medical Device

“The final information was very well received. A few others watched the recordings and were very impressed. Here’s a comment from a member of the innovation team “most interesting ppt in a long time for me! Very well done!”

Manager, Clinical Marketing, Med Device

“Hi Tom, just wanted to say thank you in meeting the ambitious timeline and for producing a high-quality deliverable. Really appreciate it. Great job.”

VP Bus. Development Med Device

Working with Tom and his team at T Shaped Consulting was a bespoke experience, customized to my organizations specific market research goals. Their expertise in drilling down to understanding customer needs and translation of those insights into market requirements for NPD was outstanding!

Sr. Product Manager, Medical Device

“I have been in research for 20 years. I know how hard it is to find excellent moderators that are clinically trained. I am positively impressed with Thomas’ skills on probing, moderating, getting unmet needs verbalized that I had to provide feedback.”

Insights Director, Medical Device

“I wanted to pass along kudos that I received from our ad agency…folks were commenting on Tom and how well he did, his rapport with consumers, etc.”

Dir. MR. Pharma

The T Shaped teams deep bench access of available databases for recruiting clinicians is second to none. Their survey design skills, together with customized analysis, provided me with valuable market opportunity and segmentation trends that were key in creating long term product playbook strategies.

Product Manager, Medical Device

“Whip smart. Used the discussion guide to lead an extremely fruitful discussion, findings, and actively communicating great insights.”

VP Qual, MR Agency

“Hi Tom, I did want to let you know that when I connected with our client yesterday, she had very positive things to say about you! Her and the team are very happy with the work you’re doing – keep it up! And THANK YOU!”

Sr. Dir. MR Agency

“Just wanted to send a note to say THANK YOU for everything you did for this project – we couldn’t have done it without you!”

Sr. Dir. MR Agency